Small plots, big care.
In Valencia, farming has always been a family affair: a few orchards passed down from generation to generation and cared for alongside everyday life.
Five generations on, we bring the fruit of our family’s land in La Safor straight to your door in the Netherlands.
Our story
We are a family farm in La Safor, a valley on the Valencian coast where the mountains meet the Mediterranean. Here, the land isn’t in the hands of big corporations: it is worked by families on small plots, passed down from one generation to the next.
That is the farming we grew up with, and the fruit we want to share. Fruto Farmers brings it from our orchards to homes and offices in the Netherlands, with the same care it has always had.
Ten plots, one valley
Our fruit grows on ten small plots spread across La Safor, from the La Marjal wetlands near the sea to the Tarrasó microclimate at 300 metres, beneath the Circ de la Safor. Each plot has its own soil, light and rhythm, so we grow each fruit where it does best: blood oranges by the Sant Jeroni monastery, avocados in the Serpis gorge, mandarins on the edge of the marsh.
How we farm
Our fruit grows on ten small plots spread across La Safor, from the La Marjal wetlands near the sea to the Tarrasó microclimate at 300 metres, beneath the Circ de la Safor. Each plot has its own soil, light and rhythm, so we grow each fruit where it does best: blood oranges by the Sant Jeroni monastery, avocados in the Serpis gorge, mandarins on the edge of the marsh.
We farm regeneratively, working with the land instead of against it:
Living soil. Green ground cover between the trees protects and feeds the soil.
Bees in the orchard. Our own hives pollinate the blossom.
Water only where it's needed. Soil sensors tell us when a tree is really thirsty.
Solar power helps run the farm.
The people behind your fruit
Family, neighbours, a small team that knows every tree, and Nala, our farm dog.
We drive the last stretch ourselves, so you always know who grew your fruit and who brought it.
