Privacy Policy

1. Data controller

The data controller responsible for personal data processed through the Fruto Farmers website is:

2. Personal data we may collect

Depending on how you interact with Fruto Farmers, we may process:

• Name and surname.
• Email address.
• Telephone number where provided.
• Billing and delivery addresses.
• Company and tax information for professional customers.
• Order and transaction information.
• Customer account information.
• Communications sent to customer service.
• Technical information such as IP address, browser and device data.
• Cookie and website usage information where applicable.

3. Purposes of processing

Personal information may be processed for purposes including:

• Processing and fulfilling orders.
• Arranging deliveries.
• Managing payments and refunds.
• Issuing invoices.
• Managing customer accounts.
• Responding to enquiries.
• Managing complaints and product quality issues.
• Managing Office Fruit Delivery and HORECA services.
• Preparing quotations for professional customers.
• Complying with accounting, tax and legal obligations.
• Protecting the website and preventing fraud.
• Improving our services.
• Sending commercial communications where legally permitted.

4. Legal bases

Depending on the purpose, processing may be based on:

• Performance of a contract, including processing orders and deliveries.
• Compliance with legal obligations, including accounting and tax requirements.
• Legitimate interests, where these do not override your rights.
• Consent, where consent is legally required.

5. Payment data

Payments may be processed through external payment service providers.

Fruto Farmers may receive transaction confirmation and payment references but does not necessarily receive or store complete bank card details.

6. Professional customers

When an office, restaurant, hotel, caterer or other professional customer contacts Fruto Farmers, we may process business information required to prepare quotations, organise deliveries and maintain the commercial relationship.

This may include:

• Company name.
• Contact person’s details.
• Tax identification information.
• Billing and delivery details.
• Product and delivery preferences.
• Order history.

7. Data recipients

Personal data may be shared with service providers where necessary to operate the business or fulfil an order.

These may include:

• Payment service providers.
• Courier and logistics companies.
• Hosting and technology providers.
• Accounting and administrative service providers.
• Marketing and analytics providers where applicable.
• Public authorities where legally required.

Fruto Farmers does not sell personal data.

8. International data transfers

Certain technology providers may process information outside the European Economic Area.

Where international transfers take place, appropriate safeguards required under the GDPR will be used where necessary.

9. Data retention

Personal data will be retained only for as long as necessary for the purpose for which it was collected and for any additional period required by applicable legal, tax, accounting or regulatory obligations.

10. Marketing communications

Fruto Farmers may send commercial communications where there is an appropriate legal basis.

Where consent is required, such communications will only be sent after consent has been obtained.

Users may unsubscribe from marketing communications at any time.

11. Cookies

This website may use cookies and similar technologies.

Detailed information about their purposes, categories and consent options is available in our Cookie Policy.

12. Data security

MPELTFRUIT SL. applies reasonable technical and organisational measures designed to protect personal data from loss, unauthorised access, alteration or disclosure.

13. Your rights

Under applicable data protection legislation, you may have rights including:

• Access to your personal data.
• Rectification of inaccurate information.
• Erasure of personal data where applicable.
• Restriction of processing.
• Data portability.
• Objection to certain processing.
• Withdrawal of consent where processing is based on consent.

14. Exercising your rights

Requests relating to data protection rights may be sent to:

info@frutofarmers.com

We may request reasonable information to verify the identity of the person submitting the request.

15. Supervisory authority

If you believe that your personal data has not been processed in accordance with applicable legislation, you may lodge a complaint with the competent data protection supervisory authority.

In Spain, the competent national authority is the Agencia Española de Protección de Datos (AEPD).

16. Third-party websites

The Fruto Farmers website may contain links to external websites.

MPELTFRUIT SL. is not responsible for the privacy practices of third-party websites.

17. Changes to this Privacy Policy

This Privacy Policy may be updated when necessary to reflect changes in our services, technologies or legal requirements.

18. Contact